Users will soon have a updated setting that enables them to lessen the quantity of AI-created content appearing in their streams. This step comes as the service disclosed that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale launch. This advancement comes amid a increase in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly one in 10 of the fastest-growing content creators on another major platform only show clips produced artificially. A significant portion of this content is classified as low-quality AI content, a term for poor-quality, mass-produced content that is typically absurd or bizarre.
“We know from our community that many people like content made with AI tools, including computer-generated images to science explainers, and we want to offer the community the power to see more or less of that, based on their own likes,” said a company executive.
Volume and Proportions
TikTok shared that there are now 1.3 billion videos on its network tagged as AI-generated. Overall, over 100 million media items are submitted to the app every day, making AI-generated material a minor part of its overall inventory.
How to Adjust Settings
Viewers will be able to decrease or raise the volume of artificial media they see by using the content preference setting in the platform and picking the AI content topic. Additional categories that can already be modified under the setting include politics, fashion, beauty, and movement.
Platform Guidelines
Its guidelines oblige users to tag “realistic” AI-made content, and it bans malicious fake videos of celebrities or crisis events. Any realistic artificial content that is unmarked can be taken down under its user guidelines.
Additionally, the platform will from now on apply an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an industry-wide initiative for spotting content made by AI. This step is designed to deter users from trying to circumvent the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a $2 million awareness program for professionals and groups to develop educational content about using AI responsibly. This project will benefit non-profit groups dedicated to educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, amid discussion over proposals to lay off a large number of review team members in the UK. The company is expected to eliminate a significant number of roles in its user protection division in the UK capital, with worker representatives and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by removing the most distressing content before it gets reviewed by humans. The platform stated a significant reduction in disturbing and violent content reviewed by safety staff over the past year due to reliance on its automated systems.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with dangerous material as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
