Should My Wannabe Content Creator Pal Cease Exploiting People for Content?

One Side: Beth

Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it feels like a sudden shock.

My best friend of a decade, she, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but she is trying to be. She makes vlogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. On occasion she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

She also anticipates that I will to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the energy I spend assisting her make content.

I appreciate that Marielle has supported me with my design career, but I resist our friendship to become merely a tally of favours. I don’t feel she’s fake or dishonest, but sometimes it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being recorded, altered, or posted for an viewers. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I hope Beth to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on social platforms who pull off that style of casual, DIY content creation.

Creating content is my version of living actively: observing the nuances, sharing them with an audience that values the art behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my method of offering access, giving her a opportunity to experience behind-the-scenes moments that could help her career in design too. That isn't leverage, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the content we make together can get us: a foot in the door. I know not all people likes being filmed, but sometimes unplanned moments is what makes content authentic. Being recorded from time to time is an inherent aspect of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private videographer, but companions support one another in small ways. I thought filming a clip now and then would be enjoyable for Beth. Innovation thrives in collaboration, and having my friend around makes projects lively and pleasurable. I never force her to participate in anything, and I would never intentionally embarrass her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like asking before filming, and steering clear of shots that might make her self-conscious.

This is not about power, it’s about sharing my world while still considering hers. Obviously content creation is not a substitute for real connection: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a friend point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She needs to honor Beth’s privacy.
Ankit, 26

She may enjoy making content and showing off her life online, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your relationship. Create some real memories, where true emotions are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Michael Reese
Michael Reese

Lieke is a digital strategist with over a decade of experience in SEO and content marketing.